press room Hires Rebecca Sharpe as Vice President, Operations

Kris McKinnon Appointed to Vice President, Sales and Business Development

Aspen, Colo. – February 14, 2014 – today announced that Rebecca Sharpe is joining as vice president, operations. In this role, Sharpe will lead’s operations team and its vendor relationships with the ski travel industry’s largest inventory of mountain accommodations, ski resorts, car rental and ground transportation companies, equipment rental providers and off-mountain activities outfitters.

Kris McKinnon will now serve as vice president, sales and business development. In this new role, McKinnon will support and train’s Mountain Vacation Specialists, and she will be responsible for cultivating new relationships with vendors and companies that would benefit from using’s proprietary event and reservations software, booking and packaging technologies and inventory.

“Rebecca brings with her more than two decades of invaluable travel industry experience, a distinguished reputation and a congenial personality,” said Harry Peisach, president and CEO. “We are excited and proud to announce that Rebecca is joining the family and we look forward to benefiting from her expertise.”

Sharpe comes to from Travelocity where she worked for the past 10 years, most recently as senior regional manager. While at Travelocity, she led teams of market managers and support staff who managed the company’s relationships with hotel, destination and activity suppliers. She also oversaw ski and mountain travel throughout North America for Travelocity, and she collaborated with the company’s media representatives on paid advertising campaign sales efforts and strategic partnership development. Prior to that, Sharpe served as manager, supplier development from 1996 to 2003 at Cendant Corporation, where she negotiated contracts and managed marketing and merchandising for cruise line, hotel and tour operator partners.

Sharpe serves on the board of the Ski Tour Operators Association of America and holds a bachelor’s degree in economics from Denison University. She will start at at the end of March after she and her husband George relocate to the Roaring Fork Valley from Winter Park, Colo.

Headquartered in Aspen, Colo., is the largest provider of mountain travel in North America and a leading developer of travel-related booking and reservations software. is the only travel company specializing in mountain destinations to offer the unsurpassed first-hand knowledge and experience needed to present travelers the most options at the best value. The company has the largest mountain lodging inventory, offers the most ski-related package components in the travel industry and customizes complete vacations to 100 of the most popular resorts in the United States, Canada, Europe and South America.